Executive profile : Lois Choy

International Marketing and Creative Director with accumulated experience in events, promotions, PR and brand building .

Specialist in entertainment marketing and in successfully using leverage of entertainment to promote consumer and luxury brands.

Good ties with HK’s media (magazines, TV, radio, newspapers) and entertainment companies. The ultimate trendsetters; known for developing creative marketing strategies and events that command media and public attention.

n15 years experience Marketing, Promotions and PR. Specialist in consumer products and brand building in luxury goods market.

10 years experience in marketing of events and performances

8 years experience in production of concerts/shows/launch events including creative directions

8 years spent in licensing and promotions of trademarked brands

International exposure/experience include USA, UK, France, Italy, China, HK

Note: the activities of the above may overlap in time frame

• Marketing
  
• Marketing strategic planning
  
• Consultation on brand building and imaging
  
• Advertising creative direction (graphics and copywriting) and media planningTag Goes Here

• Press and invitation coordination
• Creative programming concepts
• Artists, talents, models and MC line up
  
• Venue decoration and setup

For more information, please contact Ms. Lois Choy at Email: AMC